Investors, banks and nearly all consumers have gone digital, with 90% of mortgage and loan consumers starting their journey online. Although 81% of consumers have no brand in mind, once converted, each consumer spends more than $ 28,000. Thus, on December 22, 2021, the fully digital auction house in Valencia will auction the .finance and .financial domain names. Each will be associated with the world’s most recognizable and influential cities and financial terms, creating a spectacular digital opportunity for the financial industry.

“What if you could control the narrative, branding, and personalized financial products and experiences of some of the most financially influential cities and industries? The value of these domains is so remarkable it’s almost immeasurable, â€said Ryan Etheridge, auction manager at Valencia’s It’s a strong point but fair, given that NFTs are breaking sales records, that crypto has reached new heights and that stocks of memes may rock the market.

Only 25% of investors refuse to trade online, but over 50% of those investors start their journey digitally, and around 86% of all investors spend more than an hour doing in-depth research online. This change in behavior is causing traditional banks to lag behind, but these changes can also provide them with a valuable opportunity.

“Finances are a part of the life of every human being,†Etheridge continued. “This is what the .finance and .financial domains are for, and it is the most overlooked treasure in digital financial marketing. Suppose I am looking for specific loans or investments in Los Angeles. In that case, I would prefer collect information on losangeles.finance rather than a general banking website 81% of other buyers of financial products agree and that percentage is growing rapidly. “

However, the world of finance is not the only one to demand authenticity, specificity and digitization; the art market is also planning digital expansion. People can copy, paste or capture the illustrations of Beeple on their computer. The reason his work sold for over $ 100 million was not only because of immense talent, but also because of a philosophical shift of consumers in the digital world.

Regarding the financial auction market, Etheridge advises that quality is better than quantity. “Something like Loans.finance is special but large enough to reach the global loan market, which is worth over ten trillion dollars. We believe it is the most valuable unbranded consumer area in the world. Of course, it benefits us from going to auction, but we will consider aggressive and quick pre-auction bids. We care about the quality individuals and businesses who acquire these sensitive and competitive areas. “

The auctions begin on December 22. Consumers can go to valencias.auction to bid or pre-bid.